Method. Every currently-live advertisement from twelve Indian jewellery brands, retrieved from the Meta Ad Library (via ScrapeCreators) and the Google Ads Transparency Center (via SerpApi), then classified by a vision model on the creative image and copy. Meta coverage is a full census; Google is a deep sample (approximately 800 creatives per core brand, sufficient for stable within-brand proportions).
Scope and limitations. The data covers a live and recent window (approximately the trailing 12–18 months), not a multi-year archive. Neither platform discloses impressions or spend for Indian commercial advertising; investment is therefore estimated from creative volume, launch velocity, variant depth and longevity, and is reported as such — not as spend, reach or share of voice. 94.5% of creative text is English, so the analysis addresses occasion, product and offer, not regional-language targeting. All percentages are computed within each brand. Ambassador attributions were verified against public records.